Fashion Buying and Merchandising: From mass-market to luxury retail

Obvious facts and basic data in fashion. Too general. The price is expensive for the general/obvious content like this.

The entire book is full of broad generalisations and blatant facts about the fashion industry that are not worth spending £15 to know. This book has very little tangible information for someone looking to learn something useful about the job category, as the book only offers a very loose and intentionally vague narrative on fashion buying and merchandising.

A great book packed with essential information for any prospective buyer or merchandiser. I though the chapter about luxury was very interesting.

The book is really good if you are taking your first steps into fashion administrative world and want to study about it (which is my case).Maybe for people that already have previous fashion knowledge it might be not useful because it is a theory and concepts book. But for my needs, it was grand.I recommend for people that are willing to study fashion or is curious about its universe.

Es un libro que combina perfectamente teoría y práctica. Me esta siendo muy útil para mi búsqueda de empleo .