Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

This book was required for my IMC class. Good content, however, long chapters and kind of small fonts. It's an interesting read though.

A real page-turner. Just couldn't put it down. Add it to your Summer reading list!

Just what I needed for class, great condition.

Helped me with price & finishing class

Inmate was satisfied with the book.

fine book but expensive

Helped me get an A

Great

why even sell this if you can't read it on a desktop?