Crossroads of Should and Must, The Hardcover – 1 May 2015

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Review ------ "So much greatness and it's all right "here"!" Elizabeth Gilbert, author "Eat, Pray, Love" and "The Signature of All Things" "Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self." Evan Williams, co-founder Twitter; founder Medium "How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book "The Crossroads of Should and Must: Find and Follow Your Passion" an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer s emboldening guide to letting your life speakand Debbie Millman s visual-essay-turned-commencement-address on courage and the creative life" Maria Popova, "Brain Pickings" "Inspiring.""The Miami Herald" "This artist and author's inspiring advice might just persuade you to leave your day job.""Shape Magazine" This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow.""The Huffington Post"" "So much greatness and it's all right here!" Elizabeth Gilbert, author Eat, Pray, Love and The Signature of All Things "Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self." Evan Williams, co-founder Twitter; founder Medium "How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book The Crossroads of Should and Must: Find and Follow Your Passion -- an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer's emboldening guide to letting your life speakand Debbie Millman's visual-essay-turned-commencement-address on courage and the creative life" Maria Popova, Brain Pickings "Inspiring." The Miami Herald "This artist and author's inspiring advice might just persuade you to leave your day job." Shape Magazine "This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow." The Huffington Post About the Author ---------------- Elle Luna is a designer, painter and writer. Prior to making art, she worked with teams to design and build Mailbox's iPhone app, redesign Uber's iPhone app, and scale the storytelling platform Medium. Before startups, Elle spent five years at IDEO (ideo.com), where she worked across a variety of industries to develop multichannel, holistic experiences with massive impact. Elle has presented versions of her The Crossroads of Should and Must talk over the last year to 150 design leaders and CEOs at IDEO, 250 women designers at GitHub, 400 designers and engineers at Yelp's HQ, and over 500 design professionals at the Moxie conference in Chicago. Elle is currently preparing for her summer/fall speaking tour, which will take her to Wales, Amsterdam, Brooklyn, and San Francisco. She lives and works in San Francisco.