COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color

Why did you pick this product vs others?:Great product. Use on wet hair prior to styling. Provides extra volume and lift!

I love WOW. I have thin hair, and a light misting of WOW before I blow dry makes my hair look much fuller. The hold is very nice, too. I've used this spray for a few weeks now, and my hair has not suffered in any way. Oh, btw, the spray comes out evenly and does not drown your hair. After spraying it on, I tousle my hair a bit to rub it into the area where I use it.The ONLY bad part is that the bottle will stick to the shelf where you set it, so I use a little jelly jar lid under it. The bottle will be stuck to it.

Why did you pick this product vs others?:Recommended to me, and it works wonderfully… Definitely gives my hair more volume. The only drawback is, it smells like sweet vomit.

Very effective root lifter spray. I use it after every shampoo. Easy to apply then blow dry /style hair. Not sticky. Good hold until next shampoo. I recommend and will buy again.You can also purchase a travel size bottle.

I never received my product from ordering here and had to get it some place else. I did, however, want to write a product review based on my experience anyway. It feels like a texturing product. I definitely did not get the dramatic experiences people are showing online and maybe it's because I used it sparingly for a couple of factors. I read reviews that it can be very stiff and has a very strong fragrance which I can't tolerate with anything.I applied it to the roots of each section of damp hair and then combed it in before applying the heat of the blow dryer. Without the product, I can get lift but that lift drops within 10 minutes especially in southern humidity. I typically can't have product in my hair since it is so fine and anything makes it heavy. This product was light, based on my usage, and I did not experience stiffness. It did not feel like hairspray. However, I did not use a ton on my roots and I can feel that if I used anymore product than I did then it would probably be too heavy and wouldn't work. I did experience a little more lift than I normally would after a blow dry and it did drop a bit 10 minutes in. So, my experience is that it works to an extent. A few reviews indicated that the fragrance was so strong that it gave them a migraine. I used this on a day where I had a migraine with the assumption that, if it got worse, I would wash it out promptly. It did not make my migraine worse. I do REALLY wish they made a fragrance free version of this. There is really no need to add fragrance to things unless you are hiding something in the ingredients.By midday, the product stopped working and my hair went back to how it always is.

After only a few hours, the product becomes very gritty feeling, and your hair will feel dry and porous to the touch. If you read the ingredients, the first one is denatured alcohol. The rest are other chemicals like polymers.The next morning after using it, my hair felt gummy at the roots where the product had been applied, and it looked dry and dull. My scalp also felt itchy. I didn’t want to risk any further damage or breakage, so I immediately tried to shampoo it out.When I got my hair wet in the shower, it felt weird to the touch, like it had something bonded to it. The first shampoo didn’t remove the buildup or icky coated feeling. I shampooed a second time, something I never do, and it started to feel slightly better, but I could still feel something wasn’t right with my hair. Usually after shampooing, it feels clean and smooth. I didn’t want to do a third shampoo, so I used my regular conditioner and hoped for the best .After blowdrying my hair, it still looked dull and had none of its regular shine or softness which is not at all how my hair usually looks and feels after washing it. The gritty, gummy, feeling at the roots was gone and so was the itching, but my hair still doesn’t feel like it did before I used this product.It definitely damaged my hair. I wish I had checked out the ingredients more thoroughly before buying it.I noted that most of the reviewers who posted a photo or video did so immediately after styling, following their first use of the product, which is when it looks and feels its best. After only a few hours of being in your hair, that’s when the damaging effects will start to appear.This product is getting super over-hyped on social media by influencers. please don’t make the same mistake I did and fall for it .If you need lift at the roots, just use a good quality hairspray and styling products. I reached out to ColorWow with my concerns, and they offered to exchange this product for a different one if I return it. However, after reviewing the list of similar sounding ingredients in their other formulations, I’m going to take the financial hit and the lesson to be more careful in the future. I spent $25 on some thing that is genuinely terrible and should be pulled from the market.

Wow product is my favorite it is a little pricey but for how well it hold/shines and how long it last in my hair and I have thick curly hair! I love all there products!

I was very skeptical about purchasing this product but I am so happy that I did! This is by far the best hair lift i have ever bought! I hair is very flat and this gives my hair the much needed volume. I even get compliments from everyone saying my hair looks great, and at 66 that is pretty special. I will never buy any other product!